Adobe Email Templates
Contract work for Adobe through RAIN & The Sparkery
2019
Background
The Adobe Experience League project started while I was still working at RAIN. With RAIN's blessing, my coworkers Terra Reilly and Steve Cox left and took this client with them. I then started working for The Sparkery, and completed the UX work. I created low to mid fidelity wireframes in XD, which were then handed off to their graphic designers and developers.
The Problem
The Adobe Experience League website is complicated and can be quite cumbersome to a new user. For the first phase of the project, we were tasked to simplify and ideate on how to improve the user friendliness and functionality across the site.
Proposed solution
To address these challenges, we will implement a comprehensive project management overhaul. We'll introduce a task assignment system, enhance communication channels, and establish a clear file organization structure. A centralized hub will provide easy access to vital data, improving decision-making and evaluation. We'll also create standardized project update and performance metric documentation. This holistic solution will streamline processes, reduce stress, and elevate work quality, enabling us to better meet client expectations and support our business growth.
